Twenty Faces of Komen Columbus: Week 14

Since this May 19, 2012 will be the 20th Annual Komen Columbus Race for the Cure, for the 20 weeks leading up to the event we are spotlighting 20 individuals who have participated in the Race throughout the years. They come from all walks of life and may be survivors, volunteers, grantees, sponsors or advocates, but they’re all committed to the fight against breast cancer.

Week 14: The Company With The Fighting Spirit

Putting together the Race every year takes an army of volunteers, months of careful planning and the support of all our sponsors. In the Race’s 20 year history, we’ve had many sponsors contribute their time, resources and funds to create a memorable event to honor survivors and celebrate the lives of those whom we’ve lost.

For the past 16 years, Value City Furniture has been one of the companies leading the charge and supporting Komen Columbus to raise money for programs in our 30-county service area.  This year, Value City Furniture is the co-presenting sponsor for the Race with another Schottenstein affiliate, DSW, but as Vice President of Corporate Affairs Michael Broidy says it’s not only an honor to be part of the Race, it’s important to give back and support programs that ultimately benefit their employees, customers and the community overall.

Since partnering with Komen Columbus in 1997, Value City Furniture has contributed more than $530,000 – this amount does not include all the fundraising their employees contribute to the Race.

Broidy says he is inspired by the passion and dedication of their employees who plan exciting and engaging fundraising events to benefit Komen’s mission. This year, Value City Furniture employees are pulling out all the stops and have scheduled many activities to generate excitement and awareness for the cause, some activities include; a sample sale of furniture, a friendly competition among the executive staff, massages, a flower sale and much, much more – with all proceeds benefitting Komen Columbus.

Broidy looks forward to the big crowds at the Race every year and describes the event as “impressive.”
“When you can get people behind a cause that affects so many we care about, it’s a win-win.”

Over the years, Broidy has seen the Value City Furniture team grow – for the past several years they have even been recognized by Komen as one of the largest teams for a company their size. Broidy attributes the high number of employee participation to Komen’s focus on giving back to the community.

Seventy-five percent of the dollars Komen Columbus receives stays in our 30-county service communities in Central and Southeastern Ohio. The remaining 25% supports the research efforts of Susan G. Komen for the Cure.

“When we were searching for an organization to partner with and after I did my research, I found that Komen Columbus had a high level of accountability and were determined to make sure the dollars went to the bottom line,” said Broidy. He added, “When companies make a decision on where their charitable dollars should go, I recommend they look at organizations that are accountable, transparent and will do what they promise to do. You want to align yourself with a cause that your company and associates can feel proud to be a part of.”

“We hope to support Komen Columbus until it goes out of business and we’ve found a cure.”

Join the Value City Team on Race day by registering here.